The MAC Cosmetics product launch show in Riyadh took place on Riyadh Boulevard, spanning 82 LED screens synchronized as one massive canvas.

This one was particularly challenging because we only had two weeks to make it happen. Therefore, we built a hybrid workflow between 2D and 3D elements to allow some flexibility.

We started with storyboarding the main frames before animating, ensuring every transition and key visual was planned for maximum impact across the 82 LED screens.

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hello@digital-dust.com

For new project inquiries,
please get in touch via email.

DIGITAL DUST

© 2026 DIGITAL DUST. All rights reserved.

DIGITAL

hello@digital-dust.com

For new project inquiries,
please get in touch via email.

DUST

© 2026 DIGITAL DUST. All rights reserved.